Consumer behaviour case- Bayer ibuprofen

Case: aspirin isobutylphenyl propionic stinging Consumer behaviour # 1 what is acetylsalicylic acid aspirins watercourse intersection sight? acetylsalicylic acid aspirin current product position is nonprescription analgetic pills. According to the text, in competition in the painkillers market, acetylsalicylic acid aspirin reign the aspirin market for m both(prenominal) years. In recent year, acetaminophen and isobutylphenyl propionic acid-establish perturb alleviations concord taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what argon the benefits and risks..........this? Benefits Since Bayer has high-priced reputation, they have the potential for high levels of smear justness. Because disgrace equity is based on the product position of the nock, consumers who cull Bayers patsy may assume that, spick-and-span Ibuprofen of Bayer leave behind have the same favorable features as their animated products. For utilization I use the acetaminophen most of time. eg, Tylenol for headache, toothache, flu, fistula etc I tint Tylenol has strength to pain reliever than spick-and-span(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for separate any symptoms, I will try them. Risks Failure of impertinently product can hurt all the products with the same punctuate name. Consumer generalizes bad outcomes as well as good ones. If consumers savour new Bayer ibuprofen doesnt have strength than otherwise brand they wont trust Bayers other existing product any more. Another risk is, there are lots of competitors in ibuprofen market eg, Advil, Motrin which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong electropositive scope in t he aspirin market. Their new product ibuprof! en- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, point it on our website: OrderCustomPaper.com

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